Bastian Metz, COO at Sternwald Systems, demonstrates how editorial teams can streamline their workflows by bringing together story planning, content discovery, and asset organization. With over 25 years of experience supporting publishers across Germany and Switzerland, Sternwald has built solutions that meet the evolving needs of modern newsrooms.

At the heart of the talk is the integration between Kordiam and Sternwald’s content operations platform, huGO. This connection allows editors to seamlessly link stories created in Kordiam with the wealth of raw and produced assets stored in huGO. The result: every article, photo, video, or agency feed is not only easy to find but also directly connected to the editorial planning process.

Bastian walks through practical use cases—showing how stories can start in Kordiam or huGO, how semantic search powers smarter discovery, and how external reporters can upload assets that flow automatically into the DAM system. This eliminates silos, reduces duplication, and ensures that no valuable material gets lost between platforms.

For publishers, the benefits are clear: smoother collaboration, centralized content management, and greater efficiency at every stage of story creation. huGO is more than a storage solution—it is an AI-powered operations platform designed to support the full lifecycle of editorial content.

👉 Don’t miss the full demo. Watch the presentation below to see how Kordiam and huGO together can streamline your editorial planning and content operations.

About Bastian Metz:
Bastian Metz is Managing Director and COO of Sternwald Systems GmbH. In this role, he is responsible for software development, cloud operations, support and partner management. As a trained IT specialist for system integration, he has over 20 years of experience in the IT and software industry. His main task is to set up the company's products to modernize publishers' content supply chains for the future. In doing so, he relies on a modern event-driven cloud architecture based on AWS services. Bastian Metz is also responsible for the operation of the central digital asset management systems and e-paper solutions in the cloud for Sternwald Systems' customers. With his extensive expertise, he drives innovation and efficiency in the content industry.