What is an editorial calendar? What kind of workflows does it support?

These are questions we hear regularly from editorial teams, newsrooms, communications departments, and content marketers who are trying to bring more structure and predictability to how they plan and publish content. As teams juggle multiple channels, deadlines, formats, and contributors, the need for clear planning becomes more important than ever.

To make these topics easier to understand, we have put together a series of resources that look at the fundamentals of editorial planning, the tools that support it, and the different ways content driven teams organize their work. Each link below leads to a dedicated page that explains a specific part of the process and offers practical insights based on real experience.

For that reason we have created a set of documents which in total contain many of the things we have learned about content planning and related editorial workflows: 

• Editorial Calendar
  This page explains what an editorial calendar is, what it contains, and why it plays such an important role in planning and coordinating content. It is a good starting point if you want a clear overview of how teams map out their publishing plans.
• Editorial Calendar Tool
  Here we look at what software tools built for editorial calendars actually do. You will find explanations of common features, examples of how teams use them, and an outline of how these tools help editors, communications teams, and marketers stay organized.
• Newsroom Software
  Modern newsrooms rely on a wide mix of technology. This page explores how planning tools, workflow systems, and CMS integrations fit together and how they support the daily work of editorial teams that need to coordinate across departments.
• List of Content Calendar Tools
  If you are evaluating software options, this overview collects different types of content calendar tools in one place. It provides a simple way to compare approaches and understand which solutions are designed for which kinds of teams..
• Case studies (on our blog)
  Sometimes the best way to understand a workflow is to see how others use it. Our case studies highlight real examples of how editorial teams, communications groups, and content marketers apply these planning practices in their own environments.