Planning content in one app and publishing it in another sounds straight forward in theory, that is until your team is manually re-entering titles, dates, and metadata across two systems. Errors creep in. Time gets wasted. And nobody's sure which version is the source of truth. 

That's exactly the problem our recent joint webinar with our partner Sprylab, developer of Purple CMS discusses. Stefan Heck, co-founder and CEO, joined our own Robert Dönges, Partner and Integration Manager at Kordiam, for a live walkthrough of how our two platforms work together. 

The Problem: Planning and Publishing Live in Silos 

In many newsrooms, the planning happens in one tool while journalists write in another tool. When details change — a headline, a publication date, an author assignment — someone has to update both the planning system and the CMS separately. This creates friction, inconsistency, and the risk of the two systems falling out of sync.  

The Kordiam–Purple integration solves this by keeping both systems continuously in sync. 

How the Integration Works 

1. From Planning to Publishing (Kordiam → Purple) 

When an editor plans a story in Kordiam, it is automatically created as a draft article shell in Purple Hub. The shell already contains: 

• Title and description 
• Assigned author 
• Planned publication date and time 
• Target audience and publication status 
• Any additional metadata fields configured for your workflow 

Both systems instantly generate cross-links, so editors can jump from the Kordiam planning view directly into the Purple article, and back again, with a single click. 

2. From Publishing Back to Planning (Purple → Kordiam) 

Not every story starts with a planning entry. Breaking news such as a late match result, a developing incident, a sudden announcement, often means a journalist opens the CMS first and files the story immediately. In these cases, articles created in Purple are automatically mirrored back into Kordiam, so the planning desk always has a complete picture of what's in progress, without anyone needing to make a manual entry. 

3. Smart Bidirectional Sync 

Syncing every field continuously is possible, but it caused confusion at some publishers. For example, work-in-progress headlines overwriting final titles, or bulk deletions in Kordiam accidentally unpublishing articles. The recommended best practice is: 

• On creation: full metadata is transferred from Kordiam to Purple. 
• Ongoing: only the date and status are synced back from Purple to Kordiam. 

This keeps the planning view accurate and up to date, while giving journalists the freedom to refine headlines, categories, and copy in Purple without those changes being overwritten by Kordiam. 

Multichannel and Print Workflows 

The integration isn't limited to digital content. Editoral teams can plan both online and print channels simultaneously in Kordiam. Purple then creates a digital article and a separate print variant in parallel. Editors can: 

• Write according to layout templates directly inside Purple, with live print previews powered by tools like Tango, PPI or Aptoma. 
• Use AI-assisted text summarisation to adapt long-form digital copy to fit a shorter print template. 
• See print variant status reflected back in the Kordiam planning view. 

AI-Assisted Finishing in Purple 

Once an article is written, Purple's AI finalisation feature can generate — in a single step — a new headline, an SEO title, a push notification, and social media messages. What the feature generates can be freely configured by each newsroom in the backend. Editors review each suggestion individually, accept or discard what they want, and apply everything with one click. 

See It for Yourself 

Curious how this integration could work in your newsroom? We're happy to walk you through a personalised demo, including a full end-to-end walkthrough into print systems or multilingual workflows. 

Get in touch with our team and let's find a time that works for you.

Meet the Platforms 

Kordiam empowers editorial, broadcast and communications teams to seamlessly coordinate workflows, from long-term strategy to daily operations. We provide a content planning and assignment management tool built specifically for their needs. Using our open API and integrations, teams can connect Kordiam to their existing tools and tech stack to streamline workflows and save time.   

Kordiam is the most used tool within German, Austrian and Swiss newsrooms and over 270 brands around the world rely on us to plan their content. We are continuously growing and improving features to fit the needs of a rapidly changing media landscape.    

Purple is a future-proof complete solution for publishers. Over 600 newspaper and magazine titles in nearly 10 countries rely on the digital-first CMS for content creation and publishing. In the kress pro ranking 2024, Purple was named the best digital-first editorial system and achieved second place overall. The integration between Purple and Kordiam is already being used successfully by numerous customers. Find out how OM-Medien and Börsen-Zeitung use the combination of both systems in detailed case studies.