In this podcast episode, we explore how media organisations can move from fragmented workflows to unified content operations.

Drawing on Sternwald's integration case, in this episode we unpack the structural thinking behind their approach.

In his presentation, Bastian Metz outlines how connecting the huGO digital asset management system with Kordiam’s planning environment creates a unified editorial workflow. By integrating planning and storage, the workflow enables automated asset collections, semantic search, and bi-directional synchronisation between systems. Instead of manually navigating disconnected tools, journalists can move seamlessly from story ideation to asset discovery and publication.

The result is not simply technical integration. It is structural alignment.

When planning and asset management operate as one ecosystem, journalists can move seamlessly from idea to research to publication. Every photo, article, and related asset becomes discoverable and actionable across desks. Dependencies are visible. Coordination improves. Wasted effort declines.

This conversation examines what happens when integration unlocks hidden efficiency and why unified content operations are becoming essential for modern publishing environments.

Listen to the full episode to hear how integration can restore clarity across the editorial supply chain.