In many newsrooms, editorial planning and content production still live in separate systems. Coverage is planned in one place, while stories are written, designed, and published in another. The result is familiar: duplicated work, inconsistent metadata, unclear story status, and editors spending time chasing updates instead of managing coverage. 

This disconnect is what the Kordiam and WoodWing integration is designed to solve. 

Kordiam provides a central environment for planning coverage, assigning stories, and managing deadlines. WoodWing Studio and WoodWing Assets support content creation, production workflows, and digital asset management. By connecting these platforms, planning decisions made in Kordiam carry through directly into production in WoodWing, and production updates flow back to planning without manual handovers.

We asked the WoodWing team to share how the integration connects planning and production, supports different newsroom scenarios, and helps publishers maintain visibility from story idea to publication. 
 
At a high level, how is the integration designed to connect newsroom planning in Kordiam with production in WoodWing Studio?  
The integration is designed to bridge two essential worlds: content planning and content production. At its core, it connects your publishing planning calendar directly with your production workflow. This allows teams to plan, produce, and publish stories in one continuous, unified ecosystem rather than working in disconnected silos.  
Kordiam remains the system where editors plan coverage, define story intent, assign teams, and manage deadlines. When a story is ready to move into production, that planning information is automatically reflected in WoodWing Studio, where journalists and designers create, edit, and publish content.

This ensures that stories don’t get “re-entered” or reinterpreted during handover. The editorial plan flows directly into production, keeping everyone aligned from idea to output. 

Bi-directional synchronization is important for newsroom visibility. How does the integration help keep story status, deadlines, and assignments aligned between Kordiam and WoodWing as changes happen?  
The integration supports bi-directional status and metadata updates, so both systems stay in sync as work progresses. For example, when a story moves through production stages in WoodWing Studio, such as drafting, review, or ready for publication, those updates are reflected back in Kordiam. Likewise, changes to deadlines, priorities, or assignments in Kordiam are visible to production teams in WoodWing Studio.

This creates real-time visibility for editors, producers, and newsroom leadership without forcing teams to constantly check or update multiple tools manually. 

Every newsroom has its own structure and metadata. How does the integration support syncing key planning and editorial information between Kordiam and WoodWing Studio?  
Every newsroom is unique, and the integration is built to respect each newsroom’s editorial model. Kordiam acts as the single hub for managing topics, channels, contributors, and deadlines. When information moves to WoodWing Studio, it carries over the essential metadata, publication dates, and channels, based on how the newsroom operates.  

We offer different tiers of implementation to support this. This flexibility ensures that planning data remains meaningful and consistent across systems, rather than forcing publishers into a one-size-fits-all workflow. The result is shared context across teams, without sacrificing local editorial structure. 

The integration supports planned coverage, breaking news, and freelancer contributions. How does it support these different newsroom scenarios across WoodWing Studio and WoodWing Assets?  
For planned coverage, stories move smoothly from long-term planning in Kordiam into structured production workflows in WoodWing Studio, with assets managed centrally in WoodWing Assets.

For breaking news, stories can be created or updated quickly, with immediate visibility across planning and production, enabling teams to react without losing control or context.

For freelancers and contributors, assignments can be clearly defined in Kordiam, while Studio provides controlled access to create and deliver content. Digital assets, such as images, video, and graphics, are stored, reused, and governed through WoodWing Assets, ensuring consistency. 

Together, the platforms support speed where needed, and structure where required. 

What do you think is the most important thing publishers achieve with Kordiam + WoodWing that stand alone tools can’t?  
The biggest value achieved is editorial clarity at scale, and the most significant benefit is the unified publishing ecosystem. Standalone tools often lead to manual work and fragmented communication. Publishers move from disconnected planning and production tools to a single, continuous workflow where strategy, plan, execution, and output are aligned.

This means fewer misunderstandings, less manual coordination, better use of newsroom resources, and stronger control over quality and deadlines, especially in complex, multi-channel publishing environments. 
 
Based on implementations you’ve seen, what are the most important things editorial and technical teams should consider when rolling out the integration?  
Successful implementations focus on three things: 

1. Editorial alignment first 
   Clearly define how stories move from planning to production and which system owns which decisions. 
2. Metadata discipline 
   Agree on which fields truly matter for planning, production, and reporting, and keep them consistent. 
3. Change management and training 
   Even small workflow improvements require clear communication, training, and buy-in from editorial teams. 

When editorial and technical teams collaborate early, the integration becomes a natural extension of daily work rather than an extra layer of complexity to the teams involved. 

With Kordiam and WoodWing working together, publishers move away from fragmented workflows and toward a single editorial process. Story intent, deadlines, assignments, and metadata move cleanly from planning into production, while status updates from WoodWing ensure editors maintain an accurate view of progress.

It's clear that successful integrations rely on more than technology alone. Clear editorial ownership, disciplined metadata, and a thoughtful rollout ensure the integration supports newsroom workflows instead of adding complexity.

For publishers managing high volumes of content across teams, channels, and contributors, the Kordiam and WoodWing integration provides continuity across the full editorial lifecycle, from planning through production to publication. 

Would you like to learn how to implement this integration in your newsroom? Contact our Partner and Integration Manager Robert Dönges!