How can editorial teams – and entire organizations – harness AI in a practical, cost-effective way? In this presentation, Sebastian Butt, Full Stack Developer at Badische Neueste Nachrichten, shares how a simple prompt-saving tool evolved into AI Buddy, a powerful internal platform now used across departments to centralize AI knowledge, streamline workflows, and keep costs under control.

What began as a database to remember prompts for ChatGPT quickly grew into a multi-feature system. With AI Buddy, employees don’t need individual subscriptions—teams can collaborate seamlessly, share best practices, and build upon each other’s AI use cases. The platform’s intuitive side-by-side interface makes it easier to compare inputs and outputs without endless scrolling, a huge advantage for editorial workflows.

But AI Buddy goes far beyond text prompts. It supports file uploads (images, audio, PDFs, spreadsheets), transcription and analysis of interviews, SEO optimization tools, and even integrates real-time web data into prompts. Editors can use it to generate new headlines, refine content for user needs, or analyze performance dashboards for story inspiration. Meanwhile, knowledge bases ensure prompts stay consistent, accurate, and reusable across the company.

Sebastian also shares future plans: integrating AI Buddy directly into editorial systems like Accordion for freelancers, making AI support even more accessible and immediate.

Don’t miss this talk—discover how one newsroom built an in-house AI platform that saves time, cuts costs, and empowers every employee to make the most of AI.

Watch the full presentation now.