Time may not be so kind to you or me, but as Kordiam's workflow software matures, it becomes more refined and efficient. This was the message from Kordiam founder Matthias Kretschmer at Editorial Days 2017 as he acknowledged the company's 10-year milestone—“not that it feels like it”.
Kordiam defies the aging process through constant evolution of its scheduling and workflow capacities. The secret to its success is evident at Editorial Days, where long-time customers and new recruits share insights on managing news flow and content planning software.
Engaging with customers is crucial for Kordiam, and each Editorial Days event reflects the changing landscape of publishing for news providers and corporate newsrooms alike. Speakers from various sectors, including regional and national press, renowned magazine publishers, and corporate publishers, highlighted the impact of key messaging tools on news flow.
Breakout sessions on content marketing and corporate communications offered comprehensive coverage of current publishing issues, from workflow management to consumer engagement.
Kordiam's growth is not just in size but in scope and reach. Active sessions increased by 34 percent year-on-year, and user profiles grew by 44 percent. New customers like WirtschaftsWoche, Ringier/Axel Springer, Swisscom, and the Oxford Eagle of Mississippi bring diverse needs, pushing Kordiam to adapt and expand.
Magazine and specialty publishers, along with corporate communications teams, are now producing more stories per platform and per day. This shift demands long-term planning and coordination, reducing duplication of effort and budget.
Transparency in task management is essential. Knowing who is doing what, when, and their availability for new tasks is critical. This demand is breaking down traditional information silos, allowing data to be tagged by topic and performance metrics.
As speed and collaboration increase, Kordiam enhances short-term management capabilities, integrating with key chat tools like Slack. Workflow and task management now span multiple systems.
“People are no longer working in traditional systems, especially legacy monoliths,” explained Matthias Kretschmer. “We're even seeing big News Corp titles running on WordPress, hence our upcoming WordPress plugin. We also have a Drupal module and are building plugin features for our partners.”
Plugins are vital for Kordiam's interoperability with other tools. Data tagging, as demonstrated by Time Inc's presentation, helps customers track story publication, compare plans and predictions, and analyze costs and returns.
To meet these demands, Kordiam introduced an auto-refresh feature, ensuring users always have the latest version as contributors update it.
Security is also a priority. With more data integration comes the need for robust security measures. Kordiam plans to roll out SAML single-sign on (SSO), two-factor authentication, Active Directory integration, and enhanced password/login features over the next 6 to 24 months.
Matthias showcased numerous interface and integration improvements, focusing on usability and maximizing existing data. Ten years may have passed, but the quest for innovation at Kordiam remains as fresh as ever.
