The editorial teams at Heise Medien consistently tailor their planning to the interests of their readers and focus on digital channels in line with the Readers First principle.
Jan Mahn, Kai Wasserbäch (Heise Medien) and Nina Berger (Upscore) show how the teams use performance data from Upscore in their planning with Kordiam to inform discussions about the key content areas to focus on.