At Kordiam Editorial Days 2025, Heise Medien shared how it is bringing audience data into daily editorial planning through a direct integration with Upscore and Kordiam. This approach helps teams stay focused on what matters without adding extra steps.

Now, instead of switching between dashboards or waiting for reports, Heise’s editors can view key metrics like article views and conversions directly inside their planning environment. The goal is not more reporting. It is better alignment between coverage and audience needs.

The integration empowers editors to identify which topics are performing well, adjust in real time, and make confident decisions with relevant signals in front of them. It also shortens the feedback loop between publishing and planning, helping teams stay connected to outcomes without losing momentum.

Rather than overwhelm teams with data, Heise’s approach keeps insights accessible and usable. It supports editorial priorities by making performance part of the conversation, not a separate task.

As Nina Berger from Upscore explained, the value of data depends on how easily it fits into real decisions. Heise is showing what that looks like in practice.

This model reinforces a key idea. When content planning and performance insights live in the same space, teams are better equipped to focus on what works and engage their audience more effectively.

Watch the presentation below to learn how Heise is enhancing editorial planning with data that drives action.